Primary Interest

Information Motivation Preference

With an information motivation preference as a primary interest, you would focus on ideas and learning.

Bookstores, seminars, research and asking questions might be favorite pastimes. People with this preference value information about people, places, things or activities (the secondary sort determines the type of information). They like to analyze.

office-filesThey may or may not be interested in applying the information, but would want to know how they could apply it. In my personal experience, I am usually on to the next quest before I have time to apply what I have learned. Good careers would be research, publishing, academia and library work.

They might say something like “We went to that new restaurant; it was interesting to see so many people there on a Tuesday. I found out they were from a meeting about the proposed marina, which could influence the property prices.”

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