Our convincer channel refers to the most persuasive Representational System for information. What sort of information do we need to make a decision? What submodalities within this do you find most compelling?
Makes sense is not a primary representation convincer but a conceptual one. It comes from the auditory digital representational system and is a language or symbol based representation of other sensory systems.
People with a feels right or kinesthetic convincer usually need to do something or do it with someone, to be convinced of someone or something’s value. They need to feel the right sensations. If you are selling to them, make sure they get some hands on experience or try it out. Listening to you rave […]
How things sound convinces sounds right people. They are particularly sensitive to the qualities of voices. News presenters for instance have an authoritative tone. They can often detect hesitancy or desperation in someone’s tone.
Looks right people are convinced when they like what they see. They need some kind of visual representation of what you are offering. With physical products, this is easy – show them the thing, the picture, or the model. If it’s an idea, you can show a diagram or graph.
